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News -> Febuary, 2001 News
The American Academy of Otolaryngology-Head and Neck Surgery (AAO-HNS) has launched its public awareness campaign that asks the public to recognize that symptoms of sinusitis differ from those of a cold or allergy, and that sinusitis is a medical condition that can be successfully treated. 
Sinus campaign kits will be mailed, for the first time, to all members of the American Rhinologic Society, in addition to the Academy Board of Governors. Your kit provides numerous tools, which will help you obtain media coverage and present sinus education programs in your community.
The AAO kit includes:
- 2001 Sinus Odyssey poster
- Mask illustrating inflamed sinuses
- "Doctor, What Is Sinusitis?" leaflet (By extra leaflets at the AAO-HNS online Store at www.entnet.org.)
- News release announcing Sinus Pain Awareness Month
- Numerous sinus fact sheets
On the Academy ENTLink Portal you will find tips for generating local publicity, including sample letters to the media and community organizations, that you can download and personalize for your own use. All fact sheets are available on the Academy website: www.entnet.org. Don't forget to include the website address in your presentations and letters to editors.
Academy staff in Alexandria will be creating a receptive climate to support your local activities. Use these nationwide activities as springboards for your local activities:
A satellite video news release will be pitched to the nation's TV news affiliates on March 1. Watch for the AAO-HNS electronic ENT Mail, which will provide the specifics. Call your local TV stations to remind them to download the information; offer to provide an interview to accompany this footage.
Camera-ready articles are being released to all 10,000 newspapers in January, February, and March. Each will be headed with a banner "Sinus Pain Awareness." Watch for them in your local papers and immediately call and offer a follow up interview.
Three brief radio news releases are being sent in January, February and March to 6,500 stations nationwide. Call your local stations and encourage them to use the releases; offer to provide an interview on sinusitis.
Intense media follow up by telephone will stimulate coverage and generate interviews for otolaryngologists.
Campaign kits are also going to larger hospitals, addressed to ER and marketing/PR staff, with an invitation to call on local otolaryngologists to assist in their media outreach and hospital staff education programs. If your hospital did not receive a kit, invite the interested hospital staffer to E-mail sinuspain@entnet.org.
If you need special assistance, please contact the AAO-HNS Director of Media Relations, Ken Satterfield, at 703-519-1563, fax: 703-299-1125, or email: sinuspain@entnet.org.
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